Why (And How) Recruiters Should Think like Marketers

In 2019, you can’t just post a job – you have to sell it, too. Candidates have more employment choices than ever. With digital hiring, checking out new opportunities and changing jobs has never been easier.

Recruitment marketing is the practice of developing and communicating a value proposition to job candidates in the same way marketers do to customers. Top employers are deploying AI-enabled interviewing technology to reach candidates faster, engage them with a modern candidate experience, and make smarter hiring decisions.